Tourism in Morocco Statistics reveal a growing trend of international travelers choosing the country for its diverse experiences—from the Sahara Desert and ancient medinas to beach resorts and vibrant souks. As one of North Africa’s top destinations, Morocco attracts millions of visitors each year, making tourism a vital part of its economy. In this article, we’ll dive into the most recent data, explore trends, and look at what the future holds for Moroccan tourism.
How Many Tourists Visit Morocco?
According to the Moroccan Ministry of Tourism, the country welcomed:
🔹 13.2 million international tourists in 2023
🔹 Projected to exceed 15 million visitors by the end of 2025
This represents a strong rebound after the COVID-19 pandemic, thanks to major events, infrastructure investments, and Morocco’s growing reputation as a safe and diverse destination.
Key Tourism Statistics for Morocco (2025 Projection)
| Category | Statistic |
|---|---|
| Total international arrivals | 15–15.5 million (est.) |
| Top source countries | 🇫🇷 France, 🇪🇸 Spain, 🇩🇪 Germany, 🇬🇧 UK, 🇺🇸 USA |
| Domestic tourism trips | 12+ million annually |
| Contribution to GDP | ~7–8% |
| Direct tourism employment | Over 550,000 jobs |
| Average spend per tourist | ~$800–$1,200 |
| Top visited cities | Marrakech, Agadir, Casablanca, Fes, Tangier |
Where Do Tourists Go in Morocco?
Tourism in Morocco is concentrated in a few key cities — but many new regions are emerging thanks to improved roads, social media, and eco-tourism trends.
🏙️ Top Cities by Tourist Volume:
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Marrakech: Cultural capital, nightlife, shopping
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Agadir: Beach resorts and surf
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Casablanca: Business hub and luxury tourism
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Fes: History, medina, UNESCO heritage
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Tangier: Port city, rising among young travelers
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Chefchaouen: Instagram-famous blue town
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Merzouga & Ouarzazate: Sahara and desert tours
🔗 Related: 10 days trip around Morocco | Best Morocco Student Tours | Tips For Older Women Travelling to Morocco alone
Economic Impact of Tourism in Morocco
Tourism is a key pillar of the Moroccan economy. Here’s how it contributes:
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~7–8% of GDP
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Over 550,000 direct jobs, especially in hotels, transport, and crafts
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Major income source for artisans, tour guides, and rural regions
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Boosts national visibility for international investors and events (like AFCON 2025 & FIFA 2030)
Growth Trends & Strategic Goals
Morocco aims to become a Top 20 global travel destination by 2030. To reach that goal, it’s investing in:
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🏨 Hotel expansions (especially eco-lodges and luxury riads)
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🛤️ High-speed rail and airport infrastructure
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🎯 Targeted marketing to Gulf countries, Africa, and the U.S.
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🌿 Sustainable tourism projects in Atlas and coastal towns
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🏆 Global sporting events like the Africa Cup of Nations 2025
Moroccan Tourist Profile: Who’s Visiting?
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French & Spanish travelers make up nearly 40% of visitors
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Increasing numbers of digital nomads and solo travelers
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High growth from Middle East, USA, and Sub-Saharan Africa
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Strong interest in cultural travel, wellness retreats, and adventure tours
Best Times to Visit Based on Tourism Flows
| Season | Tourist Activity | Notes |
|---|---|---|
| Spring (Mar–May) | High tourist volume | Mild weather, festivals |
| Summer (Jun–Aug) | Domestic + beach tourism | Very hot inland |
| Autumn (Sep–Nov) | Growing international visits | Perfect for hiking, cities |
| Winter (Dec–Feb) | Lower crowd levels | Best time for desert tours |
Future Outlook: Morocco Tourism by 2030
With new investments, international events, and a strong marketing strategy, Morocco’s tourism sector is expected to:
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Surpass 20 million tourists annually by 2030
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Rank as a top African destination
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Lead in eco-tourism and digital nomad infrastructure
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Host more international sports and music events
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Expand tourism to inland and lesser-known areas
Morocco’s Tourism Sector Is Rising Fast
The tourism statistics in Morocco speak for themselves: a young population, rich cultural heritage, and modern infrastructure are transforming Morocco into one of the top destinations in Africa and the world.
Whether you’re a traveler, researcher, or entrepreneur, Morocco’s tourism growth opens new opportunities for adventure, business, and cultural connection.