Nestled between the rugged High Atlas Mountains and the edge of the Sahara Desert, the Valley of Roses in Morocco is one of the country’s most enchanting and lesser-known destinations. Known locally as Kelaat M’Gouna, this valley bursts into life each spring, when millions of pink Damascus roses bloom, filling the air with a scent that can only be described as pure magic.
But this valley is more than just flowers — it’s a world of Berber culture, ancient traditions, and breathtaking landscapes that few tourists truly experience. If you’re planning your next adventure, here’s your complete guide to the Valley of Roses, with insider tips, local insights, and travel advice that go beyond what most guides tell you.
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Where Is the Valley of Roses in Morocco?
The Valley of Roses lies in southern Morocco, within the province of Tinghir, close to the town of Kelaat M’Gouna — about 100 kilometers northeast of Ouarzazate and 350 kilometers from Marrakech.
It forms part of the Route of a Thousand Kasbahs, a famous road linking oases, mud-brick fortresses, and desert valleys.
Valley of Roses in Morocco map
On a map, you’ll find it nestled between Boumalne Dades and El-Kelaa M’Gouna. The valley is fed by the M’Goun River, which allows the cultivation of roses in one of the driest regions of the country. Small Berber villages line the valley, their earthen homes blending into the ochre cliffs, surrounded by vibrant rose fields.
The Story Behind Morocco’s Rose Valley
The roses grown here are not native to Morocco — they were introduced from Persia centuries ago. Locals believe that traders brought them along the old caravan routes linking the Middle East to North Africa. Today, the valley produces around 3,000 to 4,000 tons of wild roses every year.
The Damask rose (Rosa damascena), known for its powerful fragrance, is the star of the show. It’s harvested each May, dried in the sun, and transformed into rose water, essential oils, creams, and perfumes that are exported worldwide. Interestingly, many luxury French perfumes, including some by Chanel and Dior, use extracts from these very roses.
Morocco Rose Festival : A Celebration of Beauty and Heritage
Every year, the valley hosts the Morocco Rose Festival, an explosion of color and scent. The 2025 edition will take place in early May, marking the harvest season.
During the festival, the small town of Kelaat M’Gouna becomes a stage for:
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Traditional Berber music and dance performances
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A parade of floats decorated with roses
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Local markets selling rose-based products, spices, carpets, and handicrafts
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The election of the “Rose Queen”, symbolizing the spirit of the valley
If you’re planning to attend, book early — accommodation fills up fast, and roads get busy during the festivities.
Rose Valley Morocco Weather: When to Visit
The best time to visit the Valley of Roses in Morocco depends on what you want to experience.
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April to early May – 🌸 Blooming season. The rose fields are at their peak, and the scent is intoxicating. This is the perfect time for photographers and nature lovers.
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May (Festival time) – The valley hosts the Rose Festival, and villages come alive with music, markets, and parades.
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October to March – Cooler temperatures (between 15–25°C). Ideal for hiking and exploring without the crowds.
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June to September – Hot and dry (up to 40°C). Roses are gone, but it’s still worth visiting for dramatic desert scenery.
How to Get to the Valley of Roses in Morocco
The valley is about 6 hours by car from Marrakech, making it a great stop on a road trip through southern Morocco.
✦ From Marrakech
You can reach the valley via the Tizi n’Tichka Pass on the way to Ouarzazate, continuing to Skoura and then Kelaat M’Gouna. Along the way, you’ll pass kasbahs, palm groves, and breathtaking mountain views.
Many travelers include the valley in longer desert tours, such as:
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5-Day Morocco Desert Tour from Marrakech – includes the Valley of Roses, Dades Gorge, and Merzouga dunes.
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4-Day Sahara Desert Tour from Marrakech to Merzouga – ideal for exploring both the Valley of Roses and Todgha Gorge before reaching the desert.
✦ By Bus or Shared Taxi
There are daily buses from Marrakech or Ouarzazate to Kelaat M’Gouna. Shared taxis (grand taxis) also operate between these cities, though they can be less comfortable for long rides.
Where to Stay: Valley of Roses Morocco All Inclusive Options
If you prefer comfort, there are all-inclusive riads and eco-lodges offering a mix of Berber tradition and luxury. Some notable stays include:
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Kasbah Chems – surrounded by rose fields, with rooftop views and traditional meals.
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Dar Timitar – perfect for nature lovers and hikers.
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Kasbah Ait Ben Moro – an old restored kasbah offering a mix of comfort and authenticity.
Most accommodations organize guided walks through the rose fields, cooking classes, and visits to local cooperatives where rose products are made.
Valley of Roses in Morocco Itinerary
Here’s a sample 2-day itinerary for travelers coming from Marrakech:
Day 1: Marrakech → Ouarzazate → Kelaat M’Gouna
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Depart early from Marrakech (around 7 a.m.)
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Cross the High Atlas Mountains via the Tizi n’Tichka Pass
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Stop at Ait Ben Haddou, a UNESCO-listed kasbah
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Lunch in Ouarzazate
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Continue toward Skoura Oasis and Kelaat M’Gouna
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Check in at a guesthouse and enjoy a traditional Berber dinner
Day 2: Explore the Valley of Roses
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Visit local cooperatives where women distill rose petals into essential oils
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Walk through the rose fields of Bou Tharar village
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Enjoy a picnic near the M’Goun River
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Visit the Dades Gorges before heading back or continuing to Merzouga Desert
What to Buy at the Valley of Roses
Beyond rose products, the valley is home to artisanal treasures:
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Handmade rugs and carpets with pink and red floral patterns
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Berber silver jewelry
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Organic rose oil, rose water, and soap (fresh and cheaper than in Marrakech)
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Argan oil infused with rose essence
Pro tip: Buy rose products directly from local cooperatives rather than tourist shops — they’re purer, cheaper, and support local women.
Hidden Gems and Things No One Tells You
Here are a few lesser-known insights that make your trip truly unique:
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The rose harvest happens early in the morning — usually between 5 a.m. and 9 a.m. before the sun gets too hot.
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Locals believe the scent of roses can ward off evil spirits and bring prosperity.
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The rose water made here is used not just in perfumes but also in Moroccan tea, pastries, and traditional ceremonies.
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The valley is part of the UNESCO biosphere reserve of the M’Goun region, protecting unique flora and fauna.
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The surrounding mountains are home to hidden fossil sites and prehistoric rock carvings rarely mentioned in guides.
Why Visit the Valley of Roses in Morocco?
The Valley of Roses isn’t just about flowers — it’s about life, resilience, and culture. It’s a reminder that even in the harshest landscapes, beauty can thrive. From its welcoming Berber families to its intoxicating scent of roses, this valley offers a sensory experience unlike any other in Morocco.
Whether you come during the Rose Festival, as part of a desert tour, or on your own, you’ll leave with memories scented by the spirit of Morocco itself.